The Brand Played On!

The Brand Played On!
Understanding & Applying Branding

Jessica C. McWade
The Arts & Business Council of Greater Boston
November 19, 2003

See also:
Words Are Assets Too

          Everyone talks branding these days, but what does that word really mean? Branding remains a much-touted but loosely defined term.

          McWade Group President Jessica McWade recently conducted a branding workshop for The Arts & Business Council of Greater Boston (Massachusetts). This workshop focused on the particular branding needs of non-profit organizations. Given limited resources, it is essential that non-profits have a strategic plan in place, and develop their branding and messaging from that firm foundation. (Of course, these concepts are equally applicable to financial, industrial and service enterprises.)

          In the PowerPoint ^® presentation entitled "The Brand Played On!" Ms. McWade provides concepts, definitions and examples that help make branding a more understandable and useful subject.

Go to ...
PowerPoint ^® Presentation of

      The Brand Played On!
[Click here.
Either (1) "Open" and then right-click "Edit Slides" (Internet Explorer),
OR (2) "Save this file to disk "(Netscape).]

Jessica C. McWade is President of McWade Group, Inc., a management consulting practice specializing in strategic planning, leadership development and branding. See: Professional Profile of Jessica C. McWade

McWade Group Inc.
10 Maple Ridge Drive
Burlington, Massachusetts 01803

781.273.3065

Email: jmcwade@mcwadegroup.com

URL: http://www.mcwadegroup.com

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