t doesn't matter how long you have been in business, your business can't survive without customers. Being able to gain your customers' attention is the most critical factor in your business success.
Customers only buy because of a benefit that your business provides. It is called — WIIFM (What's in it for me?) If you make your store a more inviting place to be, people will prefer to buy from you instead of the competitors.
A. What benefits do you offer?
B. What are you doing better than your competition?
C. What are they doing better than you?
Trick is to Know the Competition
Today, there is a new tough consumer... they demand value — they love choices — they love new products — they want convenience — they want to save time -— they don't want hassle — and they enjoy fun-filled experiences.
1.) Design compelling customer-winning advertising
2.) Create eye-catching direct mailing sales letter(s)
3.) Use interior and exterior point-of-sale signs
4.) Implement distinctive ways to display stock
5.) Merchandise your store to get the highest response
The bottom line is this: If you don't do an exceptional job of training employees... motivate customers to take action... or don't do the strongest job to sell them once you have their attention... you are cheating your company of profits it could potentially be earning.
Be Prepared to Make Changes
Identify Unfilled Market Niches
Display Warmth of a Smaller Store
Improve Your Level of Customer Service
Utilize the Latest Business Technology
Develop a Long Term Business Plan
In the final analysis, don't ever take customers for granted. Most people have so many demands on their time… so many situations interrupting their day, with so many things on their everyday to-do lists. That's why you must communicate with them in a timely newsworthy manner with powerful messages to collectively capture their precious time.
Bob Nelson is President of POWER Retailing. The company works with retailers to create strategic marketing and promotional plans to quickly strengthen your cash flow and financial position. Powerful solutions to improve cash flow, profit margins and the net worth of your business.
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